Summer's not quite done with us yet, but your closet is ready for a change. That in-between stretch before fall fully arrives is our favorite time to shop: it's warm enough for bare ankles, cool enough for sleeves, and it's when the best transitional pieces show up before the crowds do. Here's what we're pulling for you at the Friendly Center store in Greensboro. The sweater that does it all:...

Every drop tells a story, and Drop 4 is all about that in-between-season energy; pieces that move easily from a beach afternoon to a dinner out, without missing a beat. Think soft textures, easy silhouettes, and just enough print to keep things interesting. Here's everything you need to know. For Her: The Bli Dress opens the collection with a statement. A crisp white slip silhouette lined in red trim, finished with...

Travel Light, Style Heavy: The EKKO Summer Essentials Edit There's a certain kind of stress that comes with packing for summer. The "what ifs." The extra pair of shoes. The outfit you swore you'd wear once and never did. This season, we're doing things differently. Meet Summer Essentials -  five EKKO pieces, styled nine different ways, for every version of your summer. Brunch dates, boutique afternoons, cocktail hours, beach days,...

The grills are starting to fire up, playlists are getting louder, and every weekend suddenly feels like an excuse to be outside. That can only mean one thing - BBQ season is officially here. And right in the middle of it all? Fourth of July. But instead of thinking of it as one outfit for one day, think of it as the perfect moment to reset your summer style. Because...

We’re excited to share that EKKO has officially opened its doors in Sarasota, Florida, marking another milestone in our global retail journey. Located in the vibrant and highly sought-after University Town Center (UTC) Mall, this new store brings our signature aesthetic and elevated essentials to a dynamic and style-conscious community. Opened in February, the Sarasota store reflects everything EKKO stands for: clean design, modern silhouettes, and an immersive in-store experience....

Choosing between a printed dress and a solid one often comes down to more than personal preference. Prints and solids serve different purposes in a wardrobe, shaping how an outfit is perceived and how easily it fits into different settings. Understanding when to wear each helps you make more intentional style choices while getting more wear out of your dresses. Here’s how to decide when a printed dress works best,...

Last fall marked an exciting milestone for EKKO as we opened our doors in North Carolina, bringing our signature craftsmanship and contemporary design to a new community. Located in the vibrant Friendly Center, our newest store reflects both our global vision and our commitment to creating meaningful retail experiences. A Destination Worth Discovering Situated in the heart of Greensboro, Friendly Center is more than just a shopping destination - it’s...

In a world that’s always moving, your wardrobe should move with you. Our Men’s and Women’s Casuals collection is designed for effortless everyday dressing where comfort meets understated style and simplicity feels intentional. This is fashion without the fuss. Clean lines. Relaxed silhouettes. Soft, breathable fabrics. Pieces that feel as good as they look. Designed for Every Moment Casual wear isn’t just about what you throw on — it’s about...